And yet, to many of us, it's so much more. Your buddy wears a Seiko 5 your mom has a Coutura in her credenza your favorite movie star wears a Seiko diver on the silver screen. Start looking and you’ll see them all over the place. ![]() What they mean to say is: “Oh, this old thing? The watch I bought for cheap and wear all the time?”Īnd Seikos are, indeed, ubiquitous and often affordable. We Americans have a bad habit of saying, “only a Seiko.”Īs in, “Oh, this watch? It’s only a seiko.”
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